The spineless video starts with a shot of the band in the
distance and the camera is on ground level, focusing on a rock in the
foreground, this is the first time the audience sees the band but as they are
so far away and not in focus it creates a sense of enigma around them and makes
the audience want to see more. They have
also used a effect right at the beginning of the video where the shot is shown
in negative first and then flashes back into positive colour with the sound of
static which adds a level of disorientation as it flashes so quick. This idea
of disorientation is a common convention in music videos for the metal genre. As
this shot is shown there is a low humming sound which gradually gets louder and
then cuts out, simultaneously the shot flashes to black, this also adds some
confusion to the video and make the footage that follows seem more vicious and
bolder in contrast to the flash of black.
The first two shots are of the drummer, which may be
considered odd as often the drummer can be overlooked in music videos and other
promotional products as they tend to be at the back a lot, however here I think
it makes sense as the drums are loud in the part of the song, and as there are
no vocals it does not make sense to show the vocalist straight away. There are
then various shots of the band members which focus on them head banging, again
a common convention in a metal music video and one that we should use in
ours. As well as this there are a lot of
close-ups and extreme close-ups coupled with a lot of camera movement, which
adds urgency to the video and keeps it in pace with the fast music.
The vocalist is only clearly shown as such when the vocals
kick in and from here on a majority of the screen time is allocated to him,
something that is common in most music videos regardless of genre. It seems
after this to almost be a shot of the vocalist, then another band member and
then back to the vocalist. However in the first chorus, where there is a bit
more instrumental the time is divided more equally between all band members.
Although there are still a lot more close-ups on the vocalist.
We then get a lot more shots of various band members head
banging, when we use this in our piece it is important that we match it to the
beat as they have here, otherwise it could end up looking out of sync.
Sometime after this we get our first shot of the whole band
playing together head banging in chorus with each other. Personally I don’t
think we should use this in our video as it takes away the enigma and it may make
it look a bit comical.
There is a good effect used at 1:17 where the screen
vibrates in time with the guitar, this drives the impact of the guitar home and
makes it seem like it is vibrating the screen because it is so powerful, we
should look into using this effect at some time during our video.
Another thing I think we could do is best demonstrated at
1:24 where the vocalists reaches out toward the camera as he sings, this gives
the impression that he is singing straight to the audience and highlights the desperateness
of the song.
Also throughout the song the video zooms in and out in time
with the beat, again creating more disorientation, this is something we could
try although we must be sure to cut to the beat with this especially.
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