Research&Planning:Music video concept.

Today in class we started to discuss music video concepts and the technical details of what would look better and we decided that if we were to do a fully performance video it might get a bit monotonous and we'd have to find a lot of different shots to keep it looking interesting. So then we started to think about a story narrative that we could slot in between the performance shots to break it up again.

After listening to the song a few times we thought about the idea of making a zombie music video as it goes well with the genre of music and the tone of the song. After discussing the idea of using zombies in our video we took a look at what other music videos have zombies in them.

Our Brainstorming in lesson time.

In I Hear You Calling by Gob zombies are used in a comedic, parody of the typical zombie-teen movie and it shows the band having a football match with the Zombies whilst zombie cheerleaders dance. As Gob are pop-punk this sort of fun and light take on zombies suits their video well but I feel that ours should be more serious and less jokey.

Another video is Love Like Woe by synthpop artist The Ready Set. Again the genre is very different RavenFace and for this reason the video concept probably wouldn't work especially well however what I like about this video is that the zombies are represented by glowing eyes and you do not really see the faces of them, this adds enigma and makes them seem more creepy. There are also some good shots toward the end of the video where the zombies are trying to get into the shed The Ready Set is performing in and the way they have been shot and edited creates a really good effect and could be something we try to recreate, whilst putting our own spin on it, in our video.

The Devil Wears Parada is more the same sort of genre as RavenFace and they also have a zombie themed music video to their song Escape. It is interesting the way that they slot in the zombie narrative with the performance narrative. It also starts with a news report which is something that we were considering in our lesson. In this video the zombies are quite classic, lumbering feeding on flesh and we see a lot of them, however they would have had a higher budget and a make-up designer to make them look authentic whereas we will not and if we attempt to show them like that it could end up looking very low budget and armature.

I think that this is a good concept to use but that we will have to be very careful with how we film and edit it if we want it to look professional.