In earlier discussions we had come to the conclusion that Ed Sheeran has been marketed in a certain way by his record label, The Warner Brothers, however according to The Guardian Online this is not the case and this article insinuates that Sheeran actually has a lot of creative power when it comes to his marketing and branding. Yet this could all be propaganda.
Ed Sheeran marketing article
We discussed what we thought about this in class and thought that if Sheeran really did have control over his videos why would he have chosen to barely be in them at all. Although some music videos do not star the artist this is not common, especially for a singer songwriter like Sheeran and a debut music video.
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