In class we were given the task of rebranding the already well known band Bedouin Soundclash and coming up with a concept for one of their songs, we were given some information on the band, such as a press release about them, some photos including one of them live and promo shots, and also their wikipedia page. We also listened to a couple of their songs as well as the one we were coming up with a concept with as this gave us a wider knowledge of their 'sound' and we could make creative decisions based on this.
We started our creative process by brainstorming and mind mapping some ideas.
The first thing that we thought about was the genre of the band and from our own opinions and the package we were given we thought that they were a cross between Indie/mainstream and Reggae, this then led to us thinking of other bands like them as this would give us some context and we thought they sounded a lot like Mumford and Sons, King Charles, Madness and The Specials. We then discussed what type of audience these bands have and we thought it would be quite general so from about 16-30 and both genders though probably mainly male.
The next thing we thought of what initial reaction we got to the band and just generally what the music video could be like and we thought it would be a mixture of performance and narrative with an abstract, psychedelic feel.
We then started to think more deeply about the music video and thought it could be located in a park, pub, near the rail lines, desert, beach or Toronto as they are Canadian.
Lastly we thought about where we would market them, we thought they would play gigs like the Carling festivals (Reading and Leeds) as well as smaller gigs. We decided we would put a picture of the band on the album cover as they are all good looking and so this could increase the chance of sales, it is also a convention of their genre to have a picture of them on the cover.
For the cover of the album we wanted to link it back to them being Canadian as it could be a USP for them and a lot of English bands use the union flag whilst American bands have the stars and stripes so we decided to have the Canadian flag in the background but we coloured it in different colours to give in a weird/reggae vibe.
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