I think this music video, released in 2010 under JIVE records, is a perfect example of a metal music video as it incorporates a lot of different things into one video.
Throughout the video a red tint has been edited into the footage of the band whilst the footage of a woman cut into the performance shots has a yellow tint, this helps to distinguish and emphasize the difference between the two shots and also helps establish the flames that are present in some shots as red and yellow are the colour of fire.
Extreme close-ups are used in this video, such as on Matt Tucks face when he is singing and on the guitar in instrumental moments of the song. The camera is also constantly moving around the scene and this gives a sense of disorientation as it never really focusing on one thing a long enough, this goes with the fast tempo of the song.
There are a lot of interesting angles used such as at 0:30 a birds eye view is used above the drums to show Michael Thomas playing the beat out, as the drums have a very prominent part in this part of the song this works well. However if we were to reconstruct this idea of using shots like this we would have to edit it very well so that the visuals match up perfectly with the music.
The video is also based around the seven deadly sins, however there isn't that much emphasis on this part of the story but when watching closely the scenes with the woman in have the sins, eg. Pride at the beginning, written behind her. This is quite a good way to use the seven deadly sins as it makes it subtle as some may argue that they are quite overdone.
Throughout the video zoom is used a lot as the camera zooms in on certain parts of the instruments or band members, however with the equipment available to us I do not know if it would be possible to recapture this or if ours may end up looking a lot more amateur, however it is something we can practice with when doing some test shots.
There are also shots of the band head banging as they play which is something we would also like to use in our music video as we think it gives the video an energy and also head banging is something very popular with the sub culture of metal heads who are our target audience. Focus is used a lot in this music video, with the camera losing it or swapping focus from the foreground to the background and this creates the same effect of the disorientation. Whilst Tuck is singing most of the shots are dedicated to him, with him standing in the middle of the screen, or close ups of his face to show him lip syncing the words, whilst when it is an instrumental part the shots are split evenly between the other band members, this is quite common as in most bands the lead singer is the main focus.
As well as the two narratives of the performance and the seven deadly sins woman there are some more slightly random shots that are of a disturbing nature, such as the shots of maggots crawling.
Overall this music video has given me a lot to think about, both on camera technique and creative ideas.
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