Monday, 25 June 2012

Research&Planning:Music video stations

As well as Youtube, which is where a majority of people will look for a specific music video, there are also television channels that focus on showing music videos, although often they will also show other shows such as reality tv.

These stations will mostly focus on one genre of music to show so that they can target an audience and boost their ratings and so because of this stations get reputations for what type of music they show.

Kerrang!

Kerrang! started off as a magazine, first published in 1981 and since then it has expanded into a website, a radio station, a Kerrang! music tour ( in collaboration with Relentless energy drink), award shows and a television channel. It is know to play more 'alternative music' such as rock, metal, pop-punk and indie. Whilst it does play music that is not played in the charts it also covers more mainstream music such as Biffy Clyro, Nickleback and Oasis.

4Music

4Music is a new channel and has only been on the air since 2008. It shows 'pop' music and has such music video shows as UKHot40 which plays the top selling songs in the UK from the past week. It also shows television shows such as 8 out of 10 cats. It has a reputation for being one of the most up to date shows to see the latest music videos from famous artists. It also shows live footage from V Festival and T4 on the Beach.

Scuzz

Scuzz, first launched in 2003, has been described as similar to Kerrang! however for people who watch the show it is generally understood that it is more 'hardcore'. Scuzz tends to show more heavy metal, death metal, hard rock and punk in comparison to Kerrang's focus on the softer side of alternative and plays more underground music. As well as music Scuzz also has interviews with artists, live footage from concerts and has festival partnerships with festivals such as Download, Sonisphere and Slam Dunk.

Other music video stations include


  • Viva
  • MTV
  • NME

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