Tuesday, 19 June 2012

Research Planning: How Genre affects the music video.


There are a lot of different genres in the music world and even more sub genres, for example ‘rock’ can be broken down into ‘pop-rock’ ‘punk-rock’ ‘classic-rock’ ‘rock and roll’ to name just a few. However the most commonly used main genres are

·         Rock

·         Pop

·         R&B

Different types of genres often have different codes and conventions when it comes to music videos as they are aimed at different audiences. This means that the mise-en-scene has to be carefully considered and chosen to fit with the genre and audience which is why some music videos are so different.

A few basic codes and conventions,

 Rock,

·         Shots of band playing to an audience, normally at an intimate venue.

·         People wearing clothes associated with this genre, black, skinny jeans, band tee’s, leather.

·         Focus on the band actually playing their instruments, contrast to a lot of pop music where the artist only sings.

·         Crowd jumping, moshing, crowd surfing.



Pop music,

·         Attractive people, normally some sort of romance narrative.

·         Dancing

·         Set at clubs and parties.

·         Girls dressed to look sexy, short skirts ect.


R&B,

·         Glamorous lifestyle portrayed, expensive clothes, locations.

·         Use of cars, pools, beaches,

·         Dancing, drinking, taking drugs.

·          Focus on love story, romance, sex.




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