.: Evaluation:What have you learnt from your audience feedback?

To conduct audience feedback we used the website Survey Monkey to create a survey for people to answer after they've watched our music video and we also filmed people watching our video and talking through what they did and didn't like.

From our research we have found that a majority of people who listen to music like Rock/Punk/Metal understood our video and generally they liked it, giving it an average rating of four. Whilst people who prefer pop/indie/chart music said they didn't really ‘get’ the video and gave it an average rating of 3.5. I think this shows that we have produced an effective video as our target market seem to like it and although pop listeners may not have thought so highly of the video I think this is to be expected.

Our video was watched by a vast range of different people and we collected data from people aged 16-53. Although we had targeted our video at teenagers we were not overly specific and we hoped that people of all ages would enjoy it. I think this is definitely reflected in our feedback as nobody has said it was too mature/immature for them. Metal music is obviously listened to by people of all ages and we wanted to make sure that we recognized this in our video, whilst making sure that it appealed to teenagers.

We've also learnt that a majority of our own thoughts and feelings about the video are reflected in our audience feedback. People have said that they enjoyed how our video circled back by using the same opening and closing shot, that they liked the fast paced editing and the strobe lighting whilst raising issues about our blocking of the band and the lack of a story narrative. However we learnt that people really liked the scenes shot in the wood which was something I had not thought would be a favourite bit.

Overall people rated our video as 3.8 which is very good and I am pleased with this.

Audience feedback-1