Today we re-filmed our scenes shot in the wood location and I feel like this went very well.
The lighting today was a lot better than it had been previously as there was a lot more sun which meant the camera could pick up on more intricate details. As we are going to be darkening all the shots to make it seem scarier anyway, it does not really matter about the actual sunlight however having it just means that when we do darken the shots it wont be grainy and unfocused.
The problem that this presents is that it may be difficult to match the wood scenes we have just filmed with the old ones, as some may be of a different quality, and this may ruin the continuity of the shots, which is really something we need to avoid.
To combat this we could put all of the wood scenes in black and white, or sepia. As well as being practical this could also enhance our video as both black and white and sepia connotes a different time period, or something a bit surreal and this would work with our apocalypse theme.
Wednesday 5 December 2012
Sunday 2 December 2012
Ancillary Task: Digipak-Band Photo
One of our ideas for our Digipak includes a picture of the band. We have decided that we don't want to use a picture of the band for the front cover of the album as we feel this does not really fit in with the genre of music. Although some metal bands do use a photo of themselves it is a more common marketing technique for popular artists as these artists are more generally image focused than metal/heavy rock bands. We instead think we may use a photo of the band for the inside cover as this is quite common for our genre as it still markets them as a band but suggests they are less concious of their image.
To make sure that our photo fits in with the conventions of our genre we have looked at a variety of photos from other bands in the same genre although all slightly different sub-genres.
Lamb of God- Heavy Metal/ New-wave metal.
Lamb of God are a semi-recent band, starting in the 1990s and are mostly known as heavy metal or New wave heavy metal due to their influences from punk rock and hardcore. Known by their 'European-style riffing and throaty vocals.' and are also part of the movement said to be 'bringing heavy metal back into the mainstream.' Other bands like them are Slipknot, Pantera and Machine Head.
They are a good band for us to look at as they have a huge fan base and are a highly thought of heavy metal band, meaning their marketing and branding must be very good at capturing an audience and interesting the target market. They are a similar band to Ravenface and this deconstruction of one of their photos will help when we set up our own shoot.
AC/DC- Hard rock/ classic rock/ heavy metal.
AC/DC are a hard band to put into a genre and have been called many different things but the band describe themselves as 'simply rock and roll.' They are an older band, starting out in the early 1970's but they are still one of the most relevant 'alternative' bands around. Famous for their power chord songs and catchy choruses as well as Angus Young's guitar solos they are one of the highest grossing bands ever. Other bands like them are Metallica, Iron Maiden and Led Zepplin.
As they are one of the oldest metal band to still be going strong today they are a good band to look at as they have been the inspiration for many modern bands and we could perhaps hint to this in our marketing and branding.
Bring me the Horizon- Metalcore/screamo
BMTH are a recent band, formed in 2004. This band are known by their image, which is quite 'emo' and their vocalist, Oli Sykes is considered a 'poster boy for heavy metal.' What is notable about them is that they mix having an attractive image and sex appeal, much like many boy bands and pop artists, with very heavy music. This is interesting as often in heavy metal the band do not focus as much on their image, like their clothes and hair whereas Sykes is known for his heavily fringed hairstyle and own clothing brand.
This makes them a very interesting band for us to look at as they have achieved mainstream popularity by mixing up their image and they have been branded very well indeed. It also makes sense to look at them as they are very recent for today's market. Other bands like them are Aiden, The Devil Wears Parda and As I lay dying.
Black Veil Brides-Rock/PostHardcore/Emo
Black Veil Brides are another recent band, formed in 2006, and they too have an interesting image. Whilst their music is quite often associated with emo and screamo they have an image highly influenced by the glam rock movement, which is quite uncommon in recent times. However they have proved to be very popular even though their image does not quite correspond with their music, a lot like BMTH. They are famous for their anti-bullying lyrics and for promoting awareness for self harm and depression in teens, which could be why they are so often referred to as 'emo.' Other bands like them are Escape the Fate, Bless the Fall and Falling in Reverse.
They are a good band to look at as their image is unconventional and it will be good for us to see what could work with RavenFace as well, such as the theatrical use of make up.
To make sure that our photo fits in with the conventions of our genre we have looked at a variety of photos from other bands in the same genre although all slightly different sub-genres.
Lamb of God- Heavy Metal/ New-wave metal.
Lamb of God are a semi-recent band, starting in the 1990s and are mostly known as heavy metal or New wave heavy metal due to their influences from punk rock and hardcore. Known by their 'European-style riffing and throaty vocals.' and are also part of the movement said to be 'bringing heavy metal back into the mainstream.' Other bands like them are Slipknot, Pantera and Machine Head.
They are a good band for us to look at as they have a huge fan base and are a highly thought of heavy metal band, meaning their marketing and branding must be very good at capturing an audience and interesting the target market. They are a similar band to Ravenface and this deconstruction of one of their photos will help when we set up our own shoot.
AC/DC- Hard rock/ classic rock/ heavy metal.
AC/DC are a hard band to put into a genre and have been called many different things but the band describe themselves as 'simply rock and roll.' They are an older band, starting out in the early 1970's but they are still one of the most relevant 'alternative' bands around. Famous for their power chord songs and catchy choruses as well as Angus Young's guitar solos they are one of the highest grossing bands ever. Other bands like them are Metallica, Iron Maiden and Led Zepplin.
As they are one of the oldest metal band to still be going strong today they are a good band to look at as they have been the inspiration for many modern bands and we could perhaps hint to this in our marketing and branding.
Bring me the Horizon- Metalcore/screamo
BMTH are a recent band, formed in 2004. This band are known by their image, which is quite 'emo' and their vocalist, Oli Sykes is considered a 'poster boy for heavy metal.' What is notable about them is that they mix having an attractive image and sex appeal, much like many boy bands and pop artists, with very heavy music. This is interesting as often in heavy metal the band do not focus as much on their image, like their clothes and hair whereas Sykes is known for his heavily fringed hairstyle and own clothing brand.
This makes them a very interesting band for us to look at as they have achieved mainstream popularity by mixing up their image and they have been branded very well indeed. It also makes sense to look at them as they are very recent for today's market. Other bands like them are Aiden, The Devil Wears Parda and As I lay dying.
Black Veil Brides-Rock/PostHardcore/Emo
Black Veil Brides are another recent band, formed in 2006, and they too have an interesting image. Whilst their music is quite often associated with emo and screamo they have an image highly influenced by the glam rock movement, which is quite uncommon in recent times. However they have proved to be very popular even though their image does not quite correspond with their music, a lot like BMTH. They are famous for their anti-bullying lyrics and for promoting awareness for self harm and depression in teens, which could be why they are so often referred to as 'emo.' Other bands like them are Escape the Fate, Bless the Fall and Falling in Reverse.
They are a good band to look at as their image is unconventional and it will be good for us to see what could work with RavenFace as well, such as the theatrical use of make up.
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