Evaluation:In what ways does your media product use, develop or challenge forms and conventions of real media products?

We decided to use forms and conventions of existing metal music videos when creating our own so that the audience can instantly recognise it as such. We used mainly a performance based narrative as this fits with the artist being focused on the music, and the fact that they actually play their own instruments.

We used the conventions of setting our music video in a wood as this is quite common in metal music videos such as Miss May I-Masses of a Dying Breed

We also used strobe lights as a way of using conventions, another video that does this is Bullet for my Valentine-Riot. This reflects the aggressive nature of the music and makes the video appear faster paced.

We dressed our actors mainly in black and they wore t-shirts and jumpers with other bands logos on them as we found this was a common convention used in music videos of the heavy metal genre. This can be seen in Papa Roach- Where did the Angles go

Goodwins theories:

A particular music genre may have their own music video style and iconography (such as a live stage performance in heavy rock)

We applied this by having a largely performance based video, however we set it in a car park which had harsh florescent lights as we thought this went with the ‘end of the world’ theme.

There is a demand on the part of the record company for lots of close-ups of the main artist.

We did use this, such as for the close up on the vocalists face but we also used close ups of the instruments such as the hand as they play guitar as this means that although we are marketing them we are also focused on the music and not their appearance.